CRICOS Course Codes: SA 067233G, NSW 067380G, VIC 068004A, QLD 067606E

Covers a broad range of business skills and knowledge in areas such as presentation and communication, sales, business analysis, research, customer service, sales management, consumer behaviour and market segmentation. There is a particular emphasis on relating classroom theory to case studies and business situations.

Duration

20 weeks (CRICOS Duration 26 weeks)

Location

Adelaide, Brisbane, Melbourne and Sydney

Course Structure

Delivery Methods

This course consists of 2 stages. Each stage is 10 weeks in duration. Delivery methods include:

• Demonstrations
• Classroom Instructions
• Practical Activity in a Commercial Workplace
• Group Work
• Practical Tasks
• Projects or Case Studies
• Guest speakers
• One-to-one mentoring
• Debates
• Work based research tasks
• Workshops
• Computer based tasks

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

The Next Step

Upon successfull completion of this qualification, students will be eligible to apply for entry to the Diploma of Marketing or gain employment as a Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer or Public Relations Officer.

Resources and Prescribed Text

Perlitz, Lee, (2007), Professional Business Skills, Pearson Education, Melbourne