Covers a broad range of business skills and knowledge in areas such as presentation and communication, sales, business analysis, research, customer service, sales management, consumer behaviour and market segmentation. There is a particular emphasis on relating classroom theory to case studies and business situations.
20 weeks
Adelaide, Brisbane, Melbourne and Sydney
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| Unit Code | Unit of Competency |
|---|---|
| BSBCMM401A | Make a presentation |
| BSBMKG401B | Profile the market |
| BSBMKG402B | Analyse consumer behaviour for specific markets |
| BSBMKG408B | Conduct market research |
| BSBPRO401A | Develop product knowledge |
| BSBSLS402A | Identify sales prospects |
| BSBSLS403A | Present a sales solution |
| BSBSLS404A | Secure prospect commitment |
| BSBSLS405A | Support post-sale activities |
| BSBSLS406A | Self-manage sales performance |
This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.
Upon successfull completion of this qualification, students will be eligible to apply for entry to the Diploma of Marketing or gain employment as a Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer or Public Relations Officer.
Perlitz, Lee, (2007), Professional Business Skills, Pearson Education, Melbourne
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