CRICOS Codes: SA 067234F, NSW 067382E, VIC 068005M, QLD 067610J

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.

VET FEE-HELP is available for eligible local students.

Duration

30 weeks (CRICOS Duration 38 weeks)

Location

Adelaide, Brisbane, Melbourne and Sydney

Course Structure

Stage 1 (ADBM005)

Stage 2 (ADBM006)

Stage 3 (ADBM007)

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

Delivery Methods

This course includes a variety of delivery methods including:

• Demonstrations
• Classroom Instructions
• Practical Activity in a Commercial Workplace
• Group Work
• Practical Tasks
• Projects or Case Studies
• Guest speakers
• One-to-one mentoring
• Debates
• Work based research tasks
• Workshops
• Computer based tasks

The Next Step

Upon successfully completion of this qualification, students will be eligible to apply for entry to the Advanced Diploma of Marketing.

Graduates without prior work experience would expect to find employment as a Marketing Trainee, Marketing Assistants, Assistant Product/Market Managers and Sales Representatives.

Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

Resources and Prescribed Text

Perlitz, Lee, (2007), Professional Business Skills, Pearson Education, Melbourne