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BSB51207 Diploma of Marketing

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.

Duration

30 weeks

Location

Adelaide, Brisbane, Melbourne and Sydney

Start Dates

CLICK HERE to see this course start dates

Entry Requirements

For direct entry applicants must have successfully completed an Australian Year 11 or an equivalent qualification.
Applicants who do not satisfy direct entry requirements will be assessed individually to assess skills and aptitude to study.

Pathways into this qualification

This qualification is suitable for individuals who have:

  • Vocational marketing experience but new to the role of marketing team leader/supervisor and without formal marketing qualifications
  • BSB41307 Certificate IV in Marketing or other relevant qualification/s or
  • a need to gain formal recognition of their skills to improve their career pathways within the nominated industry sector.

Course Structure

Stage 1        DMK 001

Unit CodeUnit of Competency
BSBMKG514A Implement and monitor marketing activities
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
   

Stage 2        DMK 002

Unit CodeUnit of Competency
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBADV507B Develop a media plan
 

Stage 3        DMK 003

Unit CodeUnit of Competency
BSBADV511A Evaluate and recommend advertising media options
BSBMKG508A Plan direct marketing activities
   

 

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

Delivery Methods

This course includes a variety of delivery methods including:

  • Demonstrations
  • Classroom Instructions
  • Practical Activity in a Commercial Workplace
  • Group Work
  • Practical Tasks
  • Projects or Case Studies
  • Guest speakers
  • Work based research tasks
  • Workshops
  • Computer based tasks

Assessment

This course includes a variety of assessment methods including:

  • Written assessments
  • One-on-one examinations
  • Written examinations
  • Teacher observation
  • Project work
  • Reflective work journals
  • Oral presentations
  • Class participation
  • Discussions
  • Role-plays

The Next Step

Upon successfully completion of this qualification, students will be eligible to apply for entry to the Advanced Diploma of Marketing.

Graduates without prior work experience would expect to find employment as a Marketing Trainee, Marketing Assistants, Assistant Product/Market Managers and Sales Representatives.

Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

 

Resources and Prescribed

Text
Book list will be issued during Orientation.

Fees and Funding

Carrick Institute of Education is a registered provider for VET FEE-HELP. If you are an Australian citizen or Permanent Humanitarian Visa holder, you may be eligible for Commonwealth assistance through VET FEE-HELP.
 Find out more

For the Fee for Service price, please contact Carrick  study@carrick.edu.au

The costs of text books, kits and materials are the responsibility of students and range from $0 - $1,000.

Information on booklists, kits and materials are issued by request or during Orientation.

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