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BSB60507 Advanced Diploma of Marketing

CRICOS Course Codes: SA 067235E, NSW 067383D, VIC 068006K, QLD 067611G

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.

Gain knowledge and an understanding of a range of specialist marketing areas including marketing strategy development, international marketing, direct marketing, e-business, marketing management and marketing planning. Develop an understanding of budgeting, economics and business planning.

VET FEE-HELP is available to eligible local students.

Duration

30 weeks (CRICOS Duration 38 weeks)

Locations

Adelaide, Brisbane, Melbourne and Sydney

Course Structure

Stage 1 (ADBM008)

Unit CodeUnit of Competency
BSBMKG609A Develop a marketing plan
BSBMKG603B Manage the marketing process
BSBMKG607B Manage market research
   

Stage 2 (ADBM009)

Unit CodeUnit of Competency
BSBMKG608B Develop organisational marketing objectives
BSBMKG605B Evaluate international marketing opportunities
   

Stage 3 (ADBM010)

Unit CodeUnit of Competency
BSBMGT605B Provide leadership across the organisation
BSBMKG617A Develop and implement a business plan
BSBDIV601A Develop and implement a diversity policy

Delivery methods

This course includes a variety of delivery methods including:

  • Demonstrations
  • Classroom Instructions
  • Practical Activity in a Commercial Workplace
  • Group Work
  • Practical Tasks
  • Projects or Case Studies
  • Guest speakers
  • One-to-one mentoring
  • Debates
  • Work based research tasks
  • Workshops
  • Computer based tasks

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

The Next Step

Upon successful completion of this course, graduates without prior work experience may find employment as a Marketing Trainee, Marketing Assistant, Assistant Product/Market Manager or Sales Representative.

Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

This course provides an excellent gateway into Carrick Higher Education Bachelor Degrees: Bachelor of Accounting or Bachelor of Business (Hospitality and Tourism Management).

Resources and Prescribed Text

Perlitz, Lee, (2007), Professional Business Skills, Pearson Education, Melbourne

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