This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.
Gain knowledge and an understanding of a range of specialist marketing areas including marketing strategy development, international marketing, direct marketing, e-business, marketing management and marketing planning. Develop an understanding of budgeting, economics and business planning.

Duration

30 weeks

Locations

Adelaide, Brisbane, Melbourne and Sydney

Start Dates

CLICK HERE to see this course start dates

Entry Requirements

For direct entry applicants must have successfully completed an Australian Year 11 or an equivalent qualification.
Applicants who do not satisfy direct entry requirements will be assessed individually to assess skills and aptitude to study.

Prerequisites For This Qualification

This qualification is suitable for individuals who have:

• Extensive vocational marketing experience in senior marketing positions with a wide range of skills, but without a formal marketing qualification
• BSB51207 Diploma of Marketing or other relevant qualification/s or
• a need to gain formal recognition of their skills to improve their career pathways within the nominated industry sector.

Course Structure

Stage 1       ADMK 001

Stage 2       ADMK 002

Stage 3       ADMK 003

Delivery methods

This course includes a variety of delivery methods including:

• Demonstrations
• Classroom Instructions
• Practical Activity in a Commercial Workplace
• Group Work
• Practical Tasks
• Projects or Case Studies
• Guest speakers
• One-to-one mentoring
• Debates
• Work based research tasks
• Workshops
• Computer based tasks

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

Assessment

This course includes a variety of assessment methods including:

• Written assessments
• One-on-one examinations
• Written examinations
• Teacher observation
• Project work
• Reflective work journals
• Oral presentations
• Class participation
• Discussions
• Role-plays

 The Next Step

Upon successful completion of this course, graduates without prior work experience may find employment as a Marketing Trainee, Marketing Assistant, Assistant Product/Market Manager or Sales Representative.
Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

This course provides an excellent pathway into Carrick Higher Education Bachelor Degrees:
Bachelor of Accounting
Bachelor of Business (Hospitality and Tourism Management)
Bachelor of Business (IT Networking) 

Resources and Prescribed

Text
Book list will be issued during Orientation.

Fees and Funding

Carrick Institute of Education is a registered provider for VET FEE-HELP. If you are an Australian citizen or Permanent Humanitarian Visa holder, you may be eligible for Commonwealth assistance through VET FEE-HELP.
 Find out more

For the Fee for Service price, please contact Carrick  study@carrick.edu.au

The costs of text books, kits and materials are the responsibility of students and range from $0 - $1,000.

Information on booklists, kits and materials are issued by request or during Orientation.

CRICOS Course Codes: SA 067235E, NSW 067383D, VIC 068006K, QLD 067611G

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.

Gain knowledge and an understanding of a range of specialist marketing areas including marketing strategy development, international marketing, direct marketing, e-business, marketing management and marketing planning. Develop an understanding of budgeting, economics and business planning.

Duration

30 weeks (CRICOS Duration 38 weeks)

Locations

Adelaide, Brisbane, Melbourne and Sydney

Course Structure

Stage 1

Stage 2

Stage 3

Delivery methods

This course includes a variety of delivery methods including:

• Demonstrations
• Classroom Instructions
• Practical Activity in a Commercial Workplace
• Group Work
• Practical Tasks
• Projects or Case Studies
• Guest speakers
• One-to-one mentoring
• Debates
• Work based research tasks
• Workshops
• Computer based tasks

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

The Next Step

Upon successful completion of this course, graduates without prior work experience may find employment as a Marketing Trainee, Marketing Assistant, Assistant Product/Market Manager or Sales Representative.

Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

This course provides an excellent gateway into Carrick Higher Education Bachelor Degrees: Bachelor of Accounting or Bachelor of Business (Hospitality and Tourism Management).

Resources and Prescribed Text

Perlitz, Lee, (2007), Professional Business Skills, Pearson Education, Melbourne